When creating a lead capture page your goal is entice the visitor to take action and capture their name and email. There are several elements to an effective capture page but these 7 are the most essential in my mind since they’ve been helpful in the development of my own lead capture pages.
1. Compelling Headline
The headline is the most important part of your sales letter because it must capture attention instantly and also fuel interest. Headlines should communicate the essence of your message and wet visitors’ reading appetite. Without a strong compelling reason to read on, the visitor will leave your web page.
2. Bulleted Benefits
When crafting a lead capture page, another important component would be your bullet points. The bullets are designed to further drive home what has been brought out in the headline and the body copy of the page.
3. Clear Call To Action
This is what makes the visitors take action. It gives them a quick run down of what they are getting by opting in. One thing to make sure is that the Call To Action is visible at all times.
4. Visible Opt-In Form
This is where you want your visitor to get to. Believe it or not the way you set up your sign up box on your lead capture page is really important. You don’t want to ask your reader to give you too much information in the first shot or you might scare them off. General consensus points to asking for name and email address. Your subscription box code can be found within your autoresponder. By placing this code on your lead capture page the readers that opt in will immediately begin to receive your auto responder messages.
5. Irresistible Offer
It’s tough to get people to join your list without a good incentive. Provide something like a solid report or ebook in return for their subscription to your list. To make the best impression possible, over-deliver on your promises by giving extra tips and bonuses, all for free of course. In addition to getting your new subscribers to like you, this will also brand you as an expert because you’re giving away all this quality information for free.
6. Privacy Statement
A privacy statement needs to be included on the lead capture page so interested individuals who would like more information on the product or service are guaranteed their personal information is not going to be sold or rented. This displays your professionalism and builds trust.
7. Audio / Video To increase personal touch
These days it is almost essential to have a video on the lead capture page. Video is especially important if you want to succeed in network marketing. It is easier to build trust with someone when they can see your face. However, if you’re afraid to get on camera then stick to the 6 elements above and you’ll do great.
These components have worked well for me and I’m sure they’ll work for too. Here’s the page I just described. The Manuscript
Now don’t just read this post and NOT take action… go and create your own capture page and start building your list. If you already have a lead capture page, then go back and refine, tweak it until your converting at optimum levels.
What else would you ADD to this list?? Leave your comments below..
Talk soon.
Hector
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